Privacy policy

Last updated: 26 August 2026

This Privacy Policy describes how Rove & Vale collects, uses, and protects the personal information you share with us when you visit our store, place an order, or contact our team. We are based in the Netherlands and handle personal data in line with the European Union General Data Protection Regulation. By using our website and services, you agree to the practices set out below.

Who We Are

Rove & Vale is a store operated by Code Culture, an eenmanszaak registered in the Netherlands, with its address at Reinoutdreef 129, 3562 LK Utrecht, Netherlands, Chamber of Commerce (KvK) number 97936200, and VAT (BTW) number NL005296549B36. For any question about your privacy, you can contact us at support@roveandvale.com. For the purposes of data protection law, Code Culture is the controller of the personal data described here.

Information We Collect

We collect the details you give us directly, such as your name, email address, shipping and billing address, phone number, and the contents of any message you send us. When you make a purchase, payment is handled by our payment providers, and we receive confirmation of the transaction along with limited billing details, but we do not store your full card number on our systems. We also collect information automatically as you browse, including your device type, browser, general location derived from your address details, and the pages you view, which helps us keep the store working smoothly and understand how it is used.

How We Use Your Information

We use your information to process and deliver your orders, to send order confirmations and shipping updates, to respond to your questions, to prevent fraud and keep our store secure, and, where you have agreed to it, to send you marketing about new designs and offers. We may also use aggregated, non-identifying data to improve our products and the shopping experience.

Legal Bases for Processing

When the law requires a legal basis, we rely on the performance of our contract with you to fulfil orders, on your consent for optional marketing and certain cookies, on our legitimate interest in running and improving a secure store, and on compliance with our legal obligations such as tax and accounting rules. You may withdraw consent for marketing at any time.

How We Share Information

We share personal data only as needed to run our business. This includes our ecommerce platform provider that hosts the store, our payment processors that handle transactions, and the print and shipping partners that produce and deliver your order. Each of these partners receives only the information necessary for their role and is expected to protect it. We may also disclose information where we are legally required to do so. We do not sell your personal data.

International Transfers

Because some of our service providers and production partners operate outside the European Economic Area, your data may be transferred internationally. Where that happens, we take steps to ensure an appropriate level of protection, such as relying on partners covered by recognised safeguards for international data transfers.

Data Retention

We keep your personal data only for as long as needed to fulfil the purposes described here, including meeting our legal, accounting, and reporting obligations. When data is no longer required, we take reasonable steps to delete or anonymise it.

Your Rights

Subject to the conditions of data protection law, you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to certain processing, and to receive your data in a portable form. To exercise any of these rights, email us at support@roveandvale.com. You also have the right to lodge a complaint with the Dutch supervisory authority, the Autoriteit Persoonsgegevens, if you believe your data has not been handled properly.

Cookies

Our store uses cookies and similar technologies to keep your cart working, remember your preferences, and understand how the site is used. Essential cookies are needed for the store to function, while optional analytics and marketing cookies are used only where permitted. You can manage cookies through your browser settings, though disabling some of them may affect how the store works for you.

Third-Party Links

Our website may contain links to other sites that we do not operate. We are not responsible for the privacy practices of those sites, and we encourage you to read their own policies before sharing any information with them.

Children

Our store is intended for adults, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Security

We use reasonable technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, but we work to safeguard your information and to review our protections regularly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. When we do, we will revise the date at the top of this page, and significant changes will be communicated where appropriate.